Walmart Clothing Brands Explained: Time and Tru, George, Wonder Nation & More

Understanding Walmart’s Private Labels

Walmart sells clothing under several private label brands, each aimed at a different shopper. The three most recognized names are Time and Tru for women’s fashion; George, which covers men’s, women’s, and children’s wear; and Wonder Nation, which makes kids’ clothing only. Between them, the labels span everyday basics through seasonal pieces like swimwear and heavyweight outerwear. Time and Tru is the broadest of the three for women, extending past apparel into footwear, swimwear, and accessories.

This guide focuses on Time and Tru: what the brand covers, how the pieces fit, and how to care for them. If you want the story behind the label, who designs and manufactures it, start with who makes Time and Tru.

What Time and Tru Covers

Time and Tru is Walmart’s everyday clothing line for women. Most pieces stick to classic silhouettes with current details, so they slot into a wardrobe you already own — replacing worn basics as easily as adding one statement piece.

Stretch fabrics and easy-care designs run through the whole collection. The result is clothing built for repeat wear: comfortable on, simple to wash, and current enough to reach for most mornings.

The Apparel Range, Category by Category

The apparel collection covers most occasions and all four seasons, from linen shorts for summer to heavyweight parkas for winter. Here is how the main categories break down.

Versatile Bottoms

The bottoms are built around comfort and fit. Jeggings pair the look of jeans with the stretch of leggings: the Time and Tru Women’s Pull on Jeggings have a pull-on waistband and stretchy fabric that contours to your body shape. If you prefer a cropped style, the Time and Tru Coral Fire High Rise Stretch Fitted Capri Jegging has a high-rise fit with a button closure and zip fly.

Pants range from casual joggers to more structured cuts. The Time and Tru Women’s Parachute Jogger Pants are a relaxed jogger with an elastic waistband and drawstring. On the tailored end, Time & Tru makes Millennium Pull On Pants and Mid-Rise Bootcut Trouser Pants, often in seasonless stretch fabric with functional pockets.

For warm weather there are shorts in several cuts. Denim bermudas come with a mid-rise and five-pocket styling, such as the Time and Tru Women’s 10” Denim Bermuda Shorts. There are also soft pull-on shorts with drawstring elastic waists and lightweight linen blends, like the Time and Tru Women’s Linen Shorts. Browse more in leggings, pants, and shorts.

Essential Tops

The tops are built around basics that mix and match: V-neck and crewneck T-shirts in relaxed fits, plus ribbed tanks and camisoles for layering. The Time and Tru Women’s Short Sleeve V-Neck T-Shirt is typical of the category, a relaxed-fit staple made from 100% cotton.

Camisoles and tanks come in a range of styles and colors for layering or warmer days. The Women’s Adjustable Strap Cami Top has adjustable shoulder straps and soft, breathable fabric. For a different texture, the Time and Tru Women’s Ribbed Tank has a semi-fitted silhouette in soft fabric. More in camisoles & tanks and shirts & tops.

For colder months there are sweaters and sweatshirts. The Time and Tru Women’s Pullover Crewneck Sweatshirt has a clean crew neckline, long sleeves, and a lightweight cotton-poly blend. Thermal tops, like the Time and Tru Women’s Long Sleeve Thermal Top, have a classic fit with waffle texture for added warmth. For layering, see sweatshirts & hoodies and cardigans & sweaters.

Outerwear and Swimwear

The line also covers outerwear and swimwear. Jackets range from lightweight denim, such as the Time and Tru Women’s Long-Sleeve Button-Front Denim Jacket, to heavier parka styles like the Time and Tru Women’s Long-Sleeve, Hooded Heavyweight Parka Jacket for colder weather. Most pieces carry practical details: multiple pockets, adjustable elements, and lined interiors. The denim jacket layers easily over the brand’s tees and tanks, while the hooded parka is the pick for real winter. Find more in outerwear.

The swimwear runs from one-piece swimsuits with moderate coverage to mix-and-match bikini tops and bottoms. The Time and Tru Women’s Ruched Cheeky Low Rise Swim Bottom has a low-rise fit with center back ruching. Cover-ups, such as the Time and Tru Crochet Lace Insert Swim Cover Up, handle the walk between pool and lunch. See the full swimwear collection.

Beyond Apparel: Time and Tru Accessories and Footwear

Time and Tru also makes footwear and accessories. The shoe range runs from sandals to ballet flats and leans toward easy, everyday styles over runway trends.

Options include the Time and Tru Women’s Nature Sandal with adjustable straps for a secure fit, and the Time and Tru Women’s Soft Square Toe Ballet Flats with a padded insole for all-day comfort. For a casual slip-on, the Time and Tru Women’s Scrunch Ballet Flats have an elasticized collar. Platform footbed sandals and ankle booties round out the range. See more in shoes.

Accessories cover handbags and hats. The Time Tru Time and Tru Women’s Faux Leather Vegan 3-Piece Handbag Set includes a tote, wristlet, and wallet, so you can size the bag to the errand. Hats, such as the Time and Tru Women’s Packable Floppy Hat, add sun protection and fold flat for travel. Browse hats & accessories for the rest.

Time and Tru for Every Woman

Time and Tru runs a wide size range. Many items are available in plus sizes, and popular styles, from jeggings to sweaters, are cut for a range of body types rather than a single fit model. If a piece works in the core sizes, there is a good chance an extended-size version exists too.

Caring for Your Time and Tru Pieces

Most Time and Tru pieces are designed for easy care. Check the care label on each item, since instructions vary by fabric.

Machine washing covers most of the line. Many of the brand’s cotton or cotton-blend tops, like the Time and Tru Women’s Long Sleeve Thermal Top, are machine washable. The same goes for many jeggings and jeans, such as the Time and Tru Dark Denim High Rise Stretch Fitted Jegging, which are designed to hold their shape and color through regular washing.

Follow the label and the pieces hold up. That is the whole routine.

Exploring Other Walmart Brands

Time and Tru covers women’s apparel; Walmart’s other private labels cover the rest of the family. George offers clothing for men, women, and children, mostly classic, foundational pieces suited to work, school, and casual wear. Wonder Nation makes children’s clothing only, with durable, playful designs that stand up to active kids. For family shopping the split is convenient: Wonder Nation for school clothes, George for the adults’ basics, and Time and Tru for your own closet.

Between the three, Walmart’s private labels can dress the whole household.